Do you think is possible to make money with Facebook groups in 2022?
You will get to find out how to make a big buck of money with Facebook groups as we continue.
If you think Facebook is old news, think again: even in 2022, 18 years after its founding, Facebook is still the most popular social media platform in the world. How popular exactly? Well, it has over 1.62 billion active users: that’s right, about 35% of the entire global population is a Facebook user.
And Facebook is still growing too. Every minute, an average of 400 new users sign up for Facebook.
how to make money with a Facebook group
One of Facebook’s most popular features is Facebook Groups, pages that a user or group of users manages for a specific purpose.
In addition to staying informed and meeting like-minded people, being active in a Facebook group is also an opportunity for profitable side activity.
There are tons of ways to make money on social media, and Facebook is no exception. So how can you make money with a Facebook group?
Let’s explore the five best ways.
Whether you are the original creator of a Facebook group or just one of its members, there are many ways to earn money. Some of them include:
Increasing the number of your group members
Advertise your skills and/or products in group posts
Creating a premium group
Selling advertising space in your group
Direct group members to your other social media, blog, or website.
How to make money with Facebook groups: Five different ways
create a new Facebook group
There are Facebook groups for just about anything you can think of, from informational groups about activities in a particular neighborhood or area to hobby groups and/or fans dedicated to connecting people from all over the world with similar interests.
In terms of making money from FB, some of the methods I will describe in this article assume that you are the founder of your specific Facebook group, while others may be applicable and effective if you are just one of the members of the group.
Let’s dive into how you can start making money with your Facebook group.
Growth = Profits
If you are the creator and/or admin of your Facebook group, one of the keys to monetizing your group is to be constantly expanding the number of members in your group.
After all, a larger number of members is the equivalent of a wider customer base and potentially more money in your pocket. So, before you start making money, you need to figure out how to attract members to your group.
First of all, make sure your group settings allow new members to join without having to wait for approval (that is unless there is some other reason why you feel it is prudent to set your group to private or approve new members ).
In addition to this basic step, there are a few ways to expand your group membership:
Create a targeted ad for your group
As Facebook does not allow ads for groups, you will have to create a page to follow your group.
Many people think that Pages and Groups are the same things, but there are a few differences, including the ability to “grow” your Page – which, in Facebook terms, means advertising it.
Make sure you link your group to your page (this can be done by navigating to your page, clicking “Groups” and clicking “Link your group”), and anyone who visits your page or sees your boosted post will be instantly connected to your group.
Once you link your group to your page, you can create a boosted post by writing a post and then clicking “Boost Post”.
Best of all, Facebook will allow you to target your boosted post based on factors like gender, age, and location. You can also set the duration of your boost, with options ranging from 1 to 14 days.
This isn’t free, of course, but it does give your page – and therefore your group – a much better chance of reaching your target audience.
Ask qualifying questions for group membership
I mentioned earlier that it’s generally a good idea for your group to be as open and approachable as possible, and generally speaking, that’s true.
However, groups that also open can often end up covered in spam, and unrelated posts to the topic, making legitimate members much less likely to stay and thus lessening their chances of making a profit.
Let’s say, for example, that you started a Facebook group dedicated to graphic design. When someone requests to join, you can choose to add qualifying questions like “Are you a graphic designer?” and “If not, are you looking to hire a graphic designer?”
Setting questions like this lets you weed out people who are trying to join for unrelated reasons, and it lets you review and approve new members before they have a chance to engage with your group’s content.
This helps maintain the quality of the group and thus creates a better experience for all its members who are there for the right reasons.
Join groups with high membership and engagement
If you’re not a Facebook group creator but still want to make money on Facebook, try joining topic-related groups with high levels of membership activity.
When searching for a topic in the Facebook search bar, you can narrow your search to “Groups”, and Facebook will display a series of results.
Under the heading of each group, you will be able to see how many members the group has, as well as how many posts are shared on average per day.
Try joining a group that has a large number of members and a high number of average daily posts. After all, advertising your products or services to an inactive group isn’t going to get you very far.
Advertise your products and services
One of the main ways people make money on Facebook groups is by advertising their skills and services as a freelancer and/or posting ads for the products/merchandise they are selling.
This is a great way to make money in a Facebook group, whether you are the creator of the group or just one of its members.
When looking for the right group(s) to join, you should also look for groups that allow members to post content advertising their products or services.
Many groups will require their admins to review and approve posts before they are published, but this isn’t necessarily a bad thing as long as your posts follow the community guidelines.
You can create your posts explaining what you have to offer and/or look for prospects and customers by posting about what they are looking for.
Many potential clients looking to hire a freelancer will search social media platforms like Facebook, and this can be a great way to grow your portfolio and your reputation in your field.
To go back to our graphic design example, joining a popular Facebook group for graphic designers is a great way to connect with others in the field and advertise your services to them.
Best of all, unlike freelancing platforms like Fiverr, sproutgigs you get to keep 100% of the profits you earn when you connect with a client or client via Facebook – no hassles of transaction costs or percentage cuts to worry about.
Create a paid premium group
It turns out that not all Facebook groups are created equal. One way to make money running a Facebook group is to turn it into a premium group and charge a membership fee.
To take your Facebook group to a more exclusive level, first change your settings to “private”.
To accept payments from prospective members, you will need to set up a payment method. You can do this through a popular payment platform like PayPal, Stripe, or Square.
You can then choose whether to charge a one-time fee to join or a lower monthly fee.
Facebook does not yet have a payment feature on the site for Groups, so you will have to include the link to your PayPal account or other payment accounts in the group information, with clear instructions on how members can sign up.
Of course, if you’re charging by the subscription, your members expect some above-average content to make it worth the price, so make sure you’re prepared to consistently deliver what they expect.
Sell advertising space in your group
This is another one that requires you to be the founder (or at least one of the admins) of a group.
If this applies to you, then selling ad space on your group homepage is a fantastic way to earn passive income running an FB group.
The best way to do this is to take the time to look for influencers and/or micro-influencers (influencers in your specific niche) who have already partnered with brands and sponsorships and offer them the chance to put their content on their FB group.
Since selling advertising space on your website is a form of affiliate marketing, you need to be very clear and direct about the fact that these are paid advertisements.
In addition to avoiding legal issues, keeping things transparent and ethical builds trust with your group members and is less likely to drive them away, which is in your long-term interest.
The classic redirect: send group members to your website or other accounts
While there are ways to make money on Facebook groups (as I’ve discussed here), it’s important to note that Facebook groups will likely not be the most efficient or profitable way to make money on the internet for you.
As such, perhaps the best use of your Facebook group (or group membership) is to redirect your audience to your website and/or your online store, your monetized blog, or your other monetized social media accounts where you sell your skills, services, and/or products.
Let’s say you’re a pickle master. You sell your pickles on your website and you want to attract more customers.
Creating a Facebook group dedicated to the art of pickles, or joining a group of pickle lovers (yes, that already exists) is one of the best ways for you to connect with a wider customer base, increase awareness of the brand, and sometimes just have fun with like-minded people from all over the world.
If you’re not the group admin, just make sure that posting branded content or ads for your product or website do not go against the group’s guidelines.
Of course, this all means that you must create a website and have active accounts on other social media platforms if you want to make money online with Facebook groups.