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If you’ve created a new website and assigned ad slots in the web design, you can fill them with paid ads as soon as possible.
This is easier said than done, as many advertisers want to show that their site attracts high-quality visitors before they decide to spend their marketing dollars on you.
One way to avoid this is to fill ad slots in an ad network. While this ensures ads arrive quickly, it does raise some issues.
The ad network activity is a high gross margin business. The large margins make this activity very attractive, but also make it an important destination for network companies that want to discontinue display advertising.
The ad network value proposition has an essential opposition built into the commercial version. The network guarantees the publisher the best viable price for their inventory and also guarantees the merchant the minimum price while running their campaigns (high ROI).
While these two statements are not always mutually special, they often tend to be inconsistent in real-life problems. This makes it possible for publisher-focused vendors and marketers to show up.
Adsterra Review: Is It the Leading Ad Network?
Adsterra (launched in 2013) is a world-renowned advertising network with a Partner Care approach. It is a perfect Adsense alternative, serving over 30 billion ad impressions per month worldwide.
Advertisers can choose from an intuitive self-service platform with automated onboarding and live chat support, or work with a personal manager.
Adsterra takes serious measures to detect, prevent and combat fraud and scams. Every website and campaign is thoroughly inspected prior to approval through our own in-house security software, trusted third-party solutions, and a human review.
He is currently dealing with publishers and marketers worldwide (248 GEOs).
Adsterra offers a wide range of advertising formats. Here you will find popular formats that are already familiar in the market: Popunders, Native, In-page Pushes, Banners, Prerolls, plus a unique format — the Social Bar. This is a revolutionary advertising format with an average CTR that is 20 to 30 times higher compared to traditional pushes.
Adsterra works with over 18,000 direct publishers and over 12,000 brands, affiliates, media agencies and ad networks that address both conventional and unconventional verticals.
Their main ad types also include CPM, CPA, and CPC. They also offer 248 GEOs; Mobile and desktop traffic; 18+ direct publishers and many different ad formats and payment methods.
Plus, Adsterra has some of the highest possible CPM rates for publishers, as well as a 100% fill rate, and you can be confident that your ads will show 100% of the time.
Publishers looking to monetize their sites will no doubt be happy to recognize that Adsterra has a reliable and timely payment schedule.
Terms and Services for Advertisers:
They offer two types of service to potential advertisers: the first is Fully Managed, and the other is Self-Service. (if the advertiser wants to be autonomous)
In Fully-Managed – you can start advertising with the help of the manager or completely transfer the management of the campaign to the manager. But in any case, you will always have full control during the execution of the campaign.
Self-service – allows advertisers to launch, manage and analyze advertising campaigns without any assistance from Personal Manager. No matter which option you choose, the Adsterra team is always available to help you with their quality customer support service. Customers often notice the quality of communication and support at Adsterra.
→ They also have multilingual and friendly managers seven days a week, so no matter what country you are from or what language you speak, their team will help you solve any kind of problem regarding their services.
It’s easy to get started with Adsterra as an advertiser. A minimum deposit is just 100$
→ It also has a very fast start. The minimum time from registration to launching your campaign is 1 hour, which is really cool! (*** if you top up your balance quickly during weekday hours)
→ They thoroughly inspected each site before approval through their in-house security software, trusted third-party solutions, and a human verification. They also developed a complex multi-step system to protect their partners from inappropriate traffic.
Many payment systems so you can pay through many options: Paypal, Paxum, Capitalist, Bank Transfer, Bitcoin, Tether, Credit Cards.
→ Its main cost models include CPA, CPM, CPI, CPL, RTB and CPC.
→ Full targeting inventory including rare finds such as browser versions, OS versions, carrier, user lifetime and IP targeting. They keep an eye out for OS and browser updates so you never miss a new targeting option.
→ Anti-Adblock solution can help you to show all ads even for those using Adblock programs.
→ Partner Care: a personal touch, quick responses, top-notch problem-solving skills, access to in-house developed design concepts.
→ Traffic Estimator provides an estimate of volume and bids.
→ Easy API and tracking integration.
Adsterra – Review – Verticals
A few words for editors:
→ 15 net payment terms. Exclusive conditions for long-term partners and high-revenue publishers
→ Lifetime referral program. Every partner who joined Adsterra through your referral link will add 5% of your profit to your revenue forever.
→ They use BackURL to send back traffic they don’t accept.
Wide variety of ad formats
Adsterra offers a variety of advertising opportunities that allow you to earn more money from your visitors. Here are some of the popular Adsterra ad formats.
Popunder Ads – These are the smart and highly recommended ads that usually appear hidden behind the main browser window and remain unnoticed until the main window is closed or minimized, and they are the first and foremost offering on the net.
It’s what they specialize in, it’s what they spend the most time optimizing, and it’s what their account managers are best at. These ads are powerful enough to get the most out of your ads. Adsterra offers retargeting features with Popunder ads found only on Adsterra.
Social Bar outperforms classic push notifications CR by 20-30 times. At the same time, it can easily take the form of a push notification in the form of a page push.
The main feature of Social Bar is its complete customization. This means that creatives can look any way depending on their desires and goals. The Social Bar even lets you do creative in the form of chats.
Native ads, sometimes known as ‘recommended content’ or ‘promoted stories’, are a way of advertising content in a way that is ‘native’ to your environment. Unlike traditional banners or display ads, which are separate from the content, native ads try to emulate the surrounding articles and pages.
These are the perennial ad formats that are perfect as an AdSense alternative and come in a size of 160×300, 160×600, 300×250, 320×50, 468×60, 728×90, 800×44 to give visibility maximum to your ads.
It is an advertising video message played before the content selected by the user. So, if you have video content on your site and your player supports vast/paid ad tags, you should definitely give it a try.
Adsterra’s self-service platform or SSP allows advertisers to initiate, manage and analyze their advertising campaigns.
Adsterra SSP is simple to use. Its user-friendly interface and tools will help you launch campaigns without complications.
It’s automatic and fast. You don’t need to get things done by the personal manager.
It’s clear and transparent. You will not face any difficulty in setting it up. You can choose all parameters, bid adjustments and restrictions yourself.
You can monitor all performance yourself.
Settings for SSP:
Step 1. In the registration process, you first need to choose your role (Advertiser / Editor); if you are an affiliate marketer, your role is the Advertiser.
– Before you start working with an advertiser profile, you must complete the profile.
Step 2. Check your welcome page to understand what ad formats, templates and payment methods are available.
Step 3: Know your personal account (menu on the left), where you can make your adjustments accordingly.
create a campaign
Here you can find all necessary settings for your convenience like frequency cap, print and budget caps, blacklist, whitelist, etc. Control performance by adjusting your settings, tracking performance, adding a blacklist for underperforming placements, pausing, restarting and deactivating campaigns, and cloning campaigns.
– For payment click on finance
Adsterra has several payment systems so you can pay through various options: Paxum, ePayments, WebMoney, Capitalista, Yandex Money, Bank Transfer, Bitcoin, Payoneer, Credit Cards.
Conclusion: Adsterra Review 2022
If your site has a high volume of Tier-1 or Tier-2 traffic (US, Europe, etc), Adsterra can be a perfect alternative to Google AdSense.
Partner Care: A personal touch, quick responses, top-notch problem-solving skills, access to in-house developed design concepts.
It is a leading digital advertising platform where you can set up a one page campaign within industry standards, if you have any issues regarding their services – managers (support) will help you.
Full targeting inventory, including rare finds such as browser versions, OS versions, carrier, user lifetime, and IP targeting.
And for publishers, have a vast pool of advertisers with exclusive offers and high rates. With the help of a smart AI-based optimization tool, you can analyze traffic and choose the most profitable offers that suit your audience for effective website monetization.
Clean ads. No malvertising is allowed on Adsterra. Malware, along with redirects, unsolicited downloads, and alerts, is strictly prohibited.
If you are interested in using Adsterra, you can go through the link in this article to create an account.
Also check out our adcreative reviews